Roo we are?

Hello!  We make colossal paper football and rugby players that look like you. Or your dad. Or Bazza who still thinks he’s got a wand of a left foot.

We’re not a club or sweat shop. No badges, no sponsors, nothing that would make a lawyer clear their throat. Our kits are our own: dreamt up by fans, drawn by fans, argued about by fans. That’s the “officially unofficial” bit.

The man who started it all, Chris, used to design Happy Meal toys. Up to 40 million a month. (He’s very sorry about the forced Big macs)Then one day he wondered: what if he could make them actually look like you?

So here we are. A small team of kit anoraks, paper engineers and people who have done time in Stoke on Tuesdays. We fold. We fuss. We spend too much time debating Fenerbahçe and Firesticks.

What we believe

The best bits of football aren’t trophies. They’re Saturdays and Super Sundays with your dad or mates at the Pig & Whistle. Hugging a stranger in the 94th minute. The shirt you wore until your mum binned it.

We also believe you were made on purpose, exactly as you are. That’s why every Roo has a little line on its sleeve: I AM WHO I AM. It’s borrowed from a very old book that pre-dates Sky Sports: (Exodus 3:14, if you’re curious). We just like the idea that you don’t need to be anyone else.

So if you ever hear a cheer from our office, it’s probably because you've just been Roo’d.