Your privacy

(we take it seriously, even if we don't take ourselves seriously)

Last updated: 11th November 2026

1. Who we are

Figuroos is a trading name of Officially Unofficial Ltd (company number 16181829), Unit A, 82 James Carter Road, Mildenhall, Bury St Edmunds, IP28 7DE. We're responsible for your personal information, and we're registered with the Information Commissioner's Office (ICO), number ZC082461. Any privacy questions, just email hello@figuroos.com.

2. Your photo: the short version

• We use it for one thing only: making the portrait for your Roo.
• It's deleted the moment your preview's made. If something goes wrong, it's deleted within 3 hours.
• We never keep it, never use it to train AI, and never share it for anything else. Promise.
• If it's a photo of someone under 18, you need to be their parent or guardian, or have their parent or guardian's OK.

3. What we collect, and why

What	Why	Legal basis
Your photo	To make your portrait (then it's deleted, see above)	Contract
Your Roo portrait and preview	To show you, print your Roo and sort any reprints	Contract
Name, number and card message	To print your Roo and card	Contract
Email address	To send your preview and order updates	Contract
Name, delivery address, phone	To get your Roo to you	Contract
Payment details	Handled by our payment provider. We never see your card number	Contract
Order records	Tax and accounts (the taxman insists)	Legal obligation
Roo news and offers	Only if you tick the box. Unsubscribe anytime	Consent
Showing off your Roo on our website or socials	Only if you tick the box	Consent
Cookies	See section 7	Consent (except the essential ones)
How the site's used, fraud checks	To keep the site working and safe	Legitimate interests

4. How long we keep things

What	How long
Your photo	Gone when your preview's made (or within 3 hours if it fails)
Previews you don't order	7 days
Roo portraits and print files for orders	90 days, in case you need a reprint
Order records	6 years (the taxman again)
Roo news list	Until you unsubscribe

5. Who we share it with

Only the people who help us make and deliver your Roo, and they're all under contracts that protect your information:

• Pixazo (Appy Pie LLP, India): turns your photo into your portrait. Its processing may take place in the UK, US, India and Asia-Pacific.
• Shopify: runs our shop and checkout.
• Our UK print partner: prints your Roo, so it gets the print files and your delivery details.
• Royal Mail: brings it to your door.
• Meta, TikTok, Google Analytics,Shopify Email

We never sell your personal information. Ever.

6. Sending information outside the UK

Where your information is processed outside the UK, it's protected by the UK International Data Transfer Agreement, or another safeguard approved under UK law.

7. Cookies

We use essential cookies to make the site and checkout work. If you say yes, we also use cookies to see how the site's used and to show you our ads elsewhere. Change your mind anytime with the cookie settings link at the bottom of the site.

8. Children

You need to be 18 or over to order. Parents, guardians, or anyone with a parent or guardian's OK can order a Roo for a child. A child's photo gets exactly the same protection as anyone else's: deleted the moment the preview's made.

9. Your rights

You can ask us to:

• send you a copy of your information
• correct it
• delete it
• stop or limit using it
• send it to you or another company

You can also object to how we use it, and take back any consent at any time. Email hello@figuroos.com and we'll reply within a month.

If you're not happy with how we've handled your information, please tell us first so we can put it right. You can also complain to the ICO at ico.org.uk or on 0303 123 1113.

10. Changes

If we change this policy, we'll update it here and change the date at the top.